Curly hair products for a shorter wash day.
Secret of Curls is an upcoming range for curly hair. A cream cleanser, a conditioner, a leave-in, and one styler. The formulas are still being made. The shop is not open.
Secret of Curls is an upcoming range for curly hair. A cream cleanser, a conditioner, a leave-in, and one styler. The formulas are still being made. The shop is not open.
A curly hair routine fails when it is a pile of bottles. People who work with curls talk about how dry the hair gets, and how fast it drinks product, before they talk about a curl chart. Secret of Curls is built around that.
Wash day stays short. The days after use water and a little oil, not a new product for Tuesday. Longer notes will live in the journal. Prices will live on the shop, and only once a formula is finished.
The first curly hair products in the range are a sulfate-free cream cleanser, a rinse-out conditioner, a leave-in moisturizer, a curl cream, a defining gel, and a seal oil.
A wash without sulfates, for the days your scalp actually needs one. Wet hair does not need a squeak.
Slip, so you can detangle without pulling the curl apart.
Water-based moisture on soaking hair. This is the step most curly hair is thirsty for.
Cream when you want softness. Gel when you want the curl to last. Use one. Add the second only if you already know you need it.
A few drops on dry ends, usually on the second day. Not a palmful on the scalp.
Secret of Curls is an upcoming brand making a short range of curly hair products. Nothing is for sale yet. The first formulas are a cream cleanser, a rinse-out conditioner, a leave-in moisturizer, a curl cream, a defining gel, and a seal oil.
The first range is six products: a sulfate-free cream cleanser, a rinse-out conditioner, a leave-in moisturizer, a curl cream, a defining gel, and a seal oil. You pick the curl cream or the gel on wash day. You do not need both.
Wash day is a cleanse, a conditioner, a leave-in, and one styler. Between washes, the plan is water and a few drops of oil on dry ends. The routine is meant to replace a drawer of bottles, not add another step to one.
No. A curl chart is a weak way to choose products. How dry your hair gets, and how fast it drinks product, matters more. We will say which textures each formula suits when the formulas are finished.
The cream cleanser is being made without sulfates. Full ingredient lists will be published with each formula, in words, not only on a bottle photo.
There is no launch date. People who email the list hear before the shop opens. There is no queue number and no discount code yet.
The journal will be a Ghost publication. This site will link to it when the first pieces are up. Until then, the journal page on this site says what those pieces will cover.
We write to the list before the first formulas go on sale. There is no queue number, and there is no discount we have not made.